Zarita's Choice was founded by the creator Georgia Zarita to bring her home grown goodness to the community.
What began as a DIY remedy to maintain her growing locs, evolved into a dedication to provide authentic, natural haircare to the community. So everyone can blossom into their most empowered selves.

Our mission is to create products that are rooted in integrity. Clean, honest, and crafted with purpose. We source responsibly, formulate intentionally, and honour the wisdom of nature.

Our products are made with carefully selected remedies, like cold-pressed oils and herbal extracts, that have been used for generations to support strong, healthy hair.

Unlike many modern products filled with synthetics and shortcuts, we trust nature’s original formula. We’re not reinventing the wheel, we’re simply tapping into what’s always worked.

We invite you back to your roots, where your most empowered self awaits.